We collected the questions that arrive in the first email — scope, process, handovers — and answered them here so your first conversation can begin further in.
What happens in a first conversation?
Send whatever you already have — we prefer messy completeness to polished fragments. We read before we meet. The first session on the long table is not a pitch; it is a working hour where we mark where language diverges, name the decisions you need to make, and sketch what an engagement could cover. You leave with a short note, not a sales deck.
What does a positioning sprint involve?
Two weeks, daily blocks, one decision: what you stand for in language a sceptical reader will accept. Mornings for audit, afternoons for writing and reading aloud. Deliverables include a position paper, proof map, forbidden-claims list, and a one-page summary suitable for a board pack.
How do you work with an in-house marketing team?
We write frameworks your team implements. That means hierarchy documents, brief templates, and voice rules detailed enough that a new hire can follow them. We join critical reviews, mark drafts asynchronously, and document why a line changed so the next writer inherits the reasoning.
What gets written down, and when?
Every session produces a note within two working days. Major deliverables follow milestones named in the proposal — usually draft, review, revision, final. We do not deliver only in meetings; the paper is the product.
How are revisions handled?
Revision rounds are scoped in writing. We ask for consolidated feedback on documents, not a stream of chat messages. When feedback conflicts — legal versus product, for example — we facilitate a decision and record it in the margin of the master document.
How do you treat confidential material?
Mutual NDAs when you require them. Files on encrypted storage with access limited to the people assigned to your work. We do not use client materials as anonymous examples without written permission.
What happens at the end of a programme?
A handover workshop walking your team through final documents, an archive of marked versions showing how decisions evolved, and a short memo on open questions to watch as the market shifts.
How do you work alongside media or production partners?
We supply message hierarchy, creative briefs, and annotated references — partners execute production. We attend kick-offs when language and visuals must align, and we review scripts or layouts when words are load-bearing.